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Yellow bird carries an anvil. growth marketing during a recession

Image Credits: Mihaela Rosu / Getty Images

Image Credits: Mihaela Rosu / Getty Images
Last month, U.S. Treasury Secretary Janet Yellen said the economy is “in a period of transition,” on the grounds that “we have a very strong labor market. When you are creating almost 400,000 jobs a month, that is not a recession.”
Today, we learned that the U.S. added 528,000 new jobs last month and the unemployment rate has fallen to 3.5%, but for many people in tech, this is a distinction without a difference: According to layoffs.fyi, 467 startups have let go of 64,518 employees so far in 2022.
Marketing can’t cure everything that ails a company, but it is the easiest channel to make iterative changes that produce immediate results.
In his latest TechCrunch+ column, Jonathan Martinez says it’s time to “re-forecast, re-prioritize and refine” strategies to move key growth metrics like ARPU and LTV.
Using multiple examples, he shares a few ways companies can project revenue using shorter time intervals, along with exercises to help fine-tune their marketing stack.
“If new channels and major experiments were in the picture, it’s probably best to shelve those for when the markets recover,” he advises.
How to run growth marketing during a recession

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